Which university spends the most on Advertising, Marketing and Promotion?

Monash University

Analysis

• Monash University spent the most of any public university in Australia in 2020 on Advertising, Marketing & Promotion (AMP).

• Monash spent $16.287million on Advertising, Marketing & Promotion (AMP) in 2020.

• Queensland was home to 3 of the top 5 AMP spenders.

• The largest AMP spenders were (in order), Monash, Western Sydney, Griffith, UQ & QUT.

• The 5 biggest spenders on AMP accounted for a quarter of all public university spending on AMP in 2020.

• Figures quoted are in nominal 2020 Australian dollars.